Recently I contributed art to an eight poster campaign for V Energy drinks which is currently being featured prominently Australia wide.
Besides the fact that the above billboard is three storeys high and on the busiest street in Sydney (which is quite a buzz in itself), this particular billboard's placement has a special personal significance to me. You see, seventeen years ago my very first job out of school was working at Woolworths in Sydney in this very same building. The Commonwealth Bank building below the billboard was where I opened my very first bank account.
I worked at Woolworths for 6 months as a sales assistant in the confectionery department, manning the registers, serving (sometimes very weird) customers, drawing on whatever scraps of paper I could find around the counter and going down to the 'dungeon' supply room once a week to load up on the week's lollies (which I always managed to screw up. Too much of one thing, not enough of another). Also occasionally I donned a three-sizes-too-big red jacket and stood around with my arms folded looking menacing, acting as store security. It wasn't a terrible job, but it definitely wasn't drawing and not soon after, I left to start working at Walt Disney Australia.
So when I encountered this sight a few days ago I couldn't help but take a snapshot of what was my first job and my current job positioned side by side. The colourful billboard dominating the drab building exterior. It was quite an epiphany for me.
Anyway, below are some of the other posters from the V campaign. The drawn cartoon characters were merged with the supplied photographs.