LynxJet

You've probably all seen these award winning and controversial Aussie commercials somewhere on the internet. They were for Lynx, a men's deodorant and the premise of the campaign was a phoney airline called LynxJet with scantily clad stewardesses and their rather personal inflight services.


Anyway, my point is that I was brought onboard (no pun intended) to illustrate the LynxJet logo for the campaign. They wanted an airforce wings feel to the logo. The final was created using illustrator.

As you'll see from the promo ad below, my art was used extensively. From the product packaging to press, tv and billboard advertisements (some the size of buildings). It was also made into hat pins and name badges for the 'stewardesses' and even painted onto a fully sized commercial airliner. The most exposure my art's ever received...although everyone was probably too busy gawking at the women to notice. Oh well, besides payment I received one of the stewardess's bagdes for my troubles.